Privacy Notice

Privacy Introduction

Whitford Worldwide is committed to preserving the privacy of the users of this website and all individuals who provide information to us.

This privacy notice explains how we protect your personal information generally as well as when you visit our website and explains your privacy rights and how the law protects you. It is intended to cover all your rights and information required under applicable data protection laws including, but not limited to, the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018. We are continually aiming to improve our systems and processes, so there may be some updates to this privacy notice from time to time.

Who are we?

Whitford Limited is a UK company and is likely to be the data controller in relation to your personal data. Whitford Worldwide comprises the following companies:

  • Whitford Worldwide Company
  • Whitford Corporation
  • Whitford do Brazil Ltda.
  • Whitford Colombia SAS
  • Whitford S. de R L de CV
  • Polymeric Systems Inc.
  • PSI (Qinhuangdao) Chemicals Co Ltd. • HP Polymers Ltd.
  • Alpha Coatings Inc.
  • Whitford BVWhitford PTE Ltd.
  • Whitford India Private Ltd.
  • Whitford Ltd
  • Broad Range Development Ltd.
  • Whitford Jiangmen Ltd.
  • Whitford (Zhuhai) Ltd.
  • Whitford Yuzey Keplamalov. San ve Tic Ltd. Sti.
  • Whitford Limited
  • Whitford Srl
  • Whitford SARL
  • Whitford España SL
  • Whitford GmbH

If you provide personal information directly to any of the above companies, it may be that the relevant company is the data controller.

When we refer to “Whitford”, “Whitford Worldwide”, “we”, “us” or “our” in this privacy notice we are referring to the companies named above. References to “website” or our “site” are to the site or sites operated by Whitford Worldwide.

What personal information do we collect about you?

Your personal identification information may be collected directly from you in a variety of ways. For example:

  • whenever you submit this information to the site;
  • when you make a request to us;
  • direct interaction with us including (but not limited to) at trade shows, exhibitions, digital platforms and meetings or other communications with us;
  • when you purchase products from us.

Information we will collect from you includes (but is not limited to):

  • your contact details, such as name, address, postcode, country, email address and IP address;
  • your company and job title;
  • your interests and preferences in relation to our products and services;
  • your financial details if you are entering into a transaction with us;
  • your transaction history with us;
  • your image if you visit our premises where we operate security systems (that may include CCTV) for the safety and security of our staff and other visitors.

Some of the above may be provided to us via third-party sources (i.e. not directly from you to Whitford but from someone who is not part of Whitford). For example, if you attend an industry conference or exhibition, the organizers may provide us with certain details relating to you and your attendance at the event. We recommend that you check the privacy notices and statements of any third parties to whom you provide information, as we are not responsible for how they use, share or make available your personal information.

What technical personal information do we collect about you?

This website, like most major websites, uses cookies and may use other means of automated information collection. Cookies are stored on your hard drive and contain information about you which you have placed on our site. These cookies enable you to gain access to the website again without re-entering your information. The cookies also help us to monitor the site to enable us to improve it, upgrade it and understand how people are using the site.

You can find out more about the cookies we use in our cookie policy.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our websites may become inaccessible or not function properly.

How do we use your information?

The law requires us to ensure we have a lawful basis for processing your personal information. We only use your personal information when we believe it is lawful to do so. This is usually because it is necessary for:

  • the performance of a contract that you enter into with us; and/or

For example, once we have accepted a order from you, we will need some of your personal information to fulfil our obligations with regard to that booking.

  • our legitimate interests or those of a third party; and/or

For example, Whitford has a legitimate interest in keeping in touch with its customers and others who have shown an interest in its products.

When Whitford relies upon its legitimate interests in order to process your personal information, we consider and balance any potential impact on you and your rights before doing so.

  • compliance with a legal obligation.

For example, sometimes we may be legally obliged to provide information to law enforcement agencies if we suspect fraudulent or criminal activity.

Sometimes, we may ask you to consent to our collection and use of your personal information for certain purposes. Where this is the case, you can change your mind and withdraw your consent at any time by e-mailing us at the contact details at the end of this Privacy Notice.

In relation to direct marketing, you can always opt out of receiving our marketing messages (see below).

Why do we use your details?

We use your personal information for the purposes listed below.

  • delivering our products and services to our customers
  • managing activities related to the above
  • fulfilling and responding to requests from you or made on your behalf
  • tailoring, developing, improving our business, products and services
  • communications with you including:
    • marketing and promotional messages
    • providing information relating to offers, new products and other matters which may be of interest to you
    • keeping you up-to-date with changes which may take place within Whitford
  • reviewing feedback and comments
  • or our internal business management and operational purposes
  • ensuring content from our website is presented to you in the most effective manner for you and for your computer
  • protecting you, our other guests and visitors and our staff from crime
  • preventing or detecting unlawful acts.

With whom do we share your personal information?

We will not sell, trade or rent your personal information to other companies.

We may share your information throughout Whitford Worldwide and with our global agents and representatives.

Some third-party service providers are engaged by Whitford to assist in the provision of our products, the operation of our business and the running and maintenance of our systems, e.g. our website hosting company and promotional partners and consultants.

When we use third-party service providers, we disclose only the personal information that is necessary to deliver the service. We ensure we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. If you would like a full list of the relevant service providers that we use, please contact us.

We may release your information to third parties beyond the above only if we are required to do so by law (e.g. by a court order) or in connection with the prevention of fraud or other crime.

How can you opt out of receiving our marketing messages?

Please note you can elect to be removed from our system at any time. You can do this by:

  • following the opt-out links on any marketing message sent to you; or
  • contacting us at any time via the contact details shown at the end of this Privacy Notice.

If you opt out of receiving these marketing messages, we may still retain personal data provided to us as a result of a transaction or similar.

How do we protect the personal information you provide to us?

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, accessed or used in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to confidentiality agreements.

The site uses reasonable security procedures to maintain the confidentiality of the information you provide. However, as the Internet is an open public facility, no security measures are guaranteed.

We will monitor our procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

How long will you keep my information?

We will determine an appropriate retention period for personal data, taking into account the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law, we have to keep certain basic information about our customers and their transactions with us for certain specified periods of time.

Will you transfer my information overseas?

We do transfer personal information outside of the EU. Where this is the case, we will take steps to ensure that adequate protection is provided for that data as required under data protection laws.

What rights do I have in relation to my personal information?

In certain circumstances, you have the right to:

Request access to your personal data

Request correction of the personal data that we hold about you

Request erasure of your personal data

Object to processing of your personal data

Request restriction of processing of your personal data

Request the transfer of your personal data to you or to a third party

Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to make a formal request, contact us at the contact details shown at the end of this Privacy Notice.  You may also use these contact details to ask questions or raise concerns about the Privacy Notice.

Note, however, that we may not always be able to comply with your request for specific legal reasons which will be communicated to you, if applicable, at the time of your request.

Changes to this privacy statement

This privacy policy was last updated in June 2018.

We may change or update this notice from time to time, so please check this page occasionally to ensure that you understand any changes. If we make material changes we will endeavor to notify clients and contacts.

How can you contact us and/or complain?

For any questions please contact us. 


Our full details are:

Full name of legal entity: Whitford Limited

Postal address: The Data Privacy Committee, 11 Stuart Road, Manor Park, Runcorn, Cheshire WA7 1TH, England

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us first.