Whitford introduces new 2019 “Enduring Elegance”


Category: Housewares

Date: 16th January 2019

Whitford introduces new 2019 “Enduring Elegance”

Eye-catching color is one of the best ways marketers set their products apart from the competition. Whitford agrees and dedicates time and energy into researching the latest trends in colors. Now Whitford offers a unique color collection for 2019, for cookware, bakeware and small electrics.

Enduring Elegance

Whitford’s new palette embodies a timeless elegance and captures the current trends in home decor. The collection offers 12 options for nonstick interiors and decorative exteriors. Whitford also continues to offer an array of existing blacks and varying shades of gray for PTFE and exterior coatings, plus basic whites and creams for its ceramic “sol-gel” nonstick and decorative coatings.

For more information on Whitford’s new collection, please contact us. Or see the new colors at Whitford’s booth at Ambiente in Frankfurt, Germany, 8 – 12 February, Hall 3.0, Stand E40; also in the Hall 3, Level C, Eastern side meeting rooms Effekt and Exposé. You can also visit us at the International Home & Housewares Show in Chicago, Illinois, 2 – 5 March, Booth S3125 or meeting rooms 403a and b.