Markets we serve:

Small Electrics

Whitford’s global technical and sales teams work closely with housewares manufacturers, coaters, retailers and end users to solve problems and fulfill specific requirements within the fast-paced housewares industry. Our coatings, specifically designed for use in the Small Electrics market offer a range of price points and solutions to improve the product performance and appearance of a range of small electric appliances and kitchen gadgets:

  • Rice cookers
  • Milk frothers
  • Waffle makers
  • Breadmakers
  • Air fryers
  • Slow cookers
  • Panini presses
  • Tea kettles
  • Raclettes
  • Blenders
  • Iron sole plates
  • Hair straighteners

Through product design, research and development Whitford’s dedication to the small electrics coating market identifies the best performance solution according to the high standards and expectations of the end user:

Xylan®: A one-coat, spray applied system available as both water- and solvent-borne. An opening price point coating option demonstrating good performance for corrosion resistance and release/nonstick.

Xylan® Plus: A two- or three-coat, waterborne, spray applied system. Targeting opening price point and moderate performances, depending upon the final application use, Xylan Plus demonstrates good abrasion resistance properties while measuring as very good for corrosion resistance and release/nonstick.

Quantum®2: A two- or three-coat, waterborne, spray applied system. Targeting predominantly gourmet applications with excellent abrasion resistance, corrosion resistance, and release/nonstick properties.

Tetran®: A two- or three-coat, waterborne, spray applied system. Specifically for gourmet use on rice cookers, Tetran demonstrates excellent corrosion resistance and release/nonstick properties.

Fusion®: A one-, or two-coat, waterborne, spray applied system. Targeting moderate applications with very good abrasion resistance, corrosion resistance, and release/nonstick properties.

Our small electrics coatings are available in a range of colors and effects to make the end appearance as attractive and on-trend as possible in this very competitive market.

If you’re looking for our applications, check them out here!

For more information on our involvement within the Housewares sector, contact your local Whitford representative or take a look at our Literature.