Our Philosophy
Some companies develop products in the abstract — and then bend problems to fit the products. We at Whitford take the opposite point of view.
To date, the genius of man has not been able to devise anything as good as fluoropolymer coatings to solve the combined problems of friction, corrosion, wear and lack of release. One reason is that such coatings can be adjusted endlessly to match the precise demands of different problems.
Which brings us to a statement of our philosophy.
We believe that the way to a better product is to start with a specific problem, then create a product specifically designed to solve it. So long as we remember that our business is solving problems, the selling of our products will take care of itself.
Due to their extreme adaptability, (and Whitford’s policy of adjusting formulae to match the problem at hand), these coatings offer a wide variety of benefits. They include: low friction, outstanding release, superior resistance to wear and abrasion, extensive resistance to corrosion and chemicals, a wide operating temperature range, UV stability, thermal stability, pliability, machinability, outstanding adhesion to most substrates, electrically conductive and static dissipative systems, EMI/RFI shielding, no shrinkage or warpage, available in many colors, UL® listings, NSF approvals, FDA, REACH and other worldwide regulatory compliance, etc.
Today, our products are solving problems in many important markets, such as housewares, industrial, automotive, textiles, oil and gas, reprographics, molds, water/wastewater, commercial bakeware, etc.
Whatever your coating problem, Whitford probably has the right product to solve it. If not, we will work closely with you to develop the coating that will.
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