Retail Marketing Program - Housewares Coating Guide - Whitford Worldwide
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Retail Marketing Program

Do you find yourself asking these questions?

  • Aren't most nonstick coatings the same?
  • How can I achieve lower prices and better margins?
  • Is there a nonstick that will do the job at my price point?
  • Will the coated cookware on my selling floor perform well?
  • Is this nonstick safe for food contact?


If so, Whitford's Retail Marketing Program has the answers to these and many more. Further, Whitford does it all for free.


How does the Retail Marketing Program work?

Whitford's Retail Marketing Program (RMP) works actively with retailers on several continents. We understand what retailers have to contend with on any given day. From the number crunching of the current season to planning the product assortment for two seasons ahead, the pressure of achieving the set goals is a formidable task.


Since the RMP began in 2000, the Retail Marketing team has not only helped countless retailers of coated housewares products find the answers to questions about sourcing, regulatory issues, and coating performance, but also helped many to overcome common hurdles such as meeting deadlines, controlling product quality, and achieving lower prices and better margins — all with the ultimate goal of driving sales.


Answers. Tools. Experience.

From concept to the selling floor and beyond, Whitford has the answers, tools and experience you need to make sure that nothing is left to chance when it comes to the quality and performance of the Whitford coating on the housewares products you sell.




Retail Brochure PDF
Do you have these nonstick
coating questions?


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