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Technical > Design Guide > How much does a coating cost?

How much does a coating cost?
That may sound like a simple question, but the answer is more complicated.*

If you judge price by the cost of a gallon, liter or kilogram, you will not only be wrong but may wind up paying far more than you think. That's because a lower price for a given quantity or weight often means a higher price per unit area of coverage.

The only valid way to compare the cost of a coating is to compare the cost of coverage of a given area at a specific film thickness (normally 25 microns/0.001 in.).

What gives a coating its coverage? The answer is the amount of volume solids** it contains. And few coatings contain the same amount of solids. A typical (and real) example:

  • Coating "T" costs $80.00 per gallon. Coating "X" costs $88.00 per gallon, or 10 percent more per gallon.
  • Coating "T" has 13 percent volume solids. Coating "X" has 20 percent volume solids.
  • 20 divided by 13 gives 1.54, so the gallon of Coating "X" has 54 percent more volume solids, which means that "X" covers 54 percent more square feet or meters than "T."
  • Coating "T" gives 209 square feet of coverage. Since Coating "X" gives 54 percent more, it covers 321 square feet.
  • $80 (the cost of "T") divided by 209 gives a theoretical cost*** of 38.3 cents per square foot. $88 (the cost of "X") divided by 321 gives a theoretical cost of 27.4 cents per square foot.
  • You pay 10 percent "more" per gallon for Coating "X." Yet, in terms of coverage (actual cost), Coating "T" is really 40 percent more expensive than Coating "X."

There are other factors worth mentioning that are not directly related to cost/coverage:

1. Cost also depends on transfer efficiency, the percentage of coating that actually reaches and remains on the part. And transfer efficiency depends on several factors, including the method of application, the configuration of the part and the skill of the applicator.

2.The pretreatment you select can have a significant effect on cost. And it will affect performance of the part.

*In some industrial applications, the coating may be only a small part of the total cost because of the cost of the labor needed to mask, rack, multicoat and package (as well as the cost of the packaging).

**Volume solids: All liquid coatings contain a variety of solid materials. When the coating is cured and the liquids driven off, only the solids remain. Weight solids are different, so don't be confused. Some solid ingredients weigh more than others, but don't cover as much area. Coverage depends on the thickness of the coating and the area covered, which is volume, not weight.

***Theoretical cost assumes 100 percent transfer efficiency in application of the coating.


Note: Definitions of any technical terms used on this page can be found in our glossary.


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