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Company Profile > Training: The Future

Training: The Future


Whitford makes the largest, most complete line of fluoropolymer coatings in the world. Working with so many customers in so many countries with so many products for so many years has led to a surprising accumulation of knowledge concentrated within Whitford Worldwide.

Whitford Worldwide Training Certificate

In 1990, we decided to share what we have learned with our customers — and founded “Whitford University”, a lofty name for an intensely practical three-day training program held in several of our offices.

With turnover and growth, our customers are often hiring new people, many of whom are novices in the rather complicated business of applying high-performance coatings. Further, there is generally little formal training available in this technology.

Our raison d’être

The objectives of “Whitford University” are threefold:

  • To share our knowledge.
  • To help our customers become more highly skilled in the application of fluoropolymer coatings.
  • To help familiarize the attendees with the myriad of products we manufacture (more enlightened self-interest).

Each program lasts several days and combines classroom lectures with hands-on, practical exercises in the laboratory.

Lectures cover such subjects as product testing, quality control procedures, surface preparation, environmental regulations, basic “paint math” (coverage calculations) as well as other subjects specific to the particular audience. Laboratory work includes application techniques, color-matching, trouble-shooting typical problems, demonstrations of testing equipment, familiarization with all types of application equipment, etc.

From the beginning, the training programs have been oversubscribed. We began with one session per year in one office and are now offering four in several offices, and they are still oversubscribed.

Since the inception of “Whitford University”, we have graduated hundreds of individuals from more than 30 countries.



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