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Brands & Trademarks

Whitford is the manuafacturer of the largest, most complete line of fluoropolymer coatings. Name recognition and consequent quality perceptions are an integral part of any marketing program; be it local or, as Whitford's program is, worldwide.

 

We currently use 40 trademarks around the world. To protect the marks described below we have registered them or have applied to register them in over forty countries.

 

Consumer


Eclipse ECLIPSE®: a three-coat, internally reinforced nonstick system that extends the wear resistance of multicoat systems by an order of magnitude. Through an arrangement with World Kitchen, Whitford has been granted the use of the Eclipse trade name.

Eterna ETERNA®: introduced in February 2009 as the world's long-lasting nonstick coating. Eterna is a waterborne, multicoat system with a reinforced basecoat and a special fluoropolymer topcoat. It is used on high-end, gourmet and upper-moderate cookware and bakeware.

Excalibur EXCALIBUR®: a licensed, premium multicoat, nonstick cookware coating system consisting of a stainless-steel matrix applied by arc spray as a base coat. Three coats of a superior release system are applied over the matrix, creating the toughest, most durable cookware coating.  There are currently more than 50 Excalibur licensees around the world with others in negotiation. Excalibur is the premium nonstick coating for use on stainless-steel substrates.

Fusion FUSION®: is a coating system based on sol-gel technology, a hybrid of organic and inorganic chemistry common to ceramic engineering. Fusion is made without PFOA and PTFE and is able to withstand high temperatures. It is an alternative to conventional nonsticks.

Halo HALO®: contains a unique formula of special additives that preferentially absorb heat from the stove top more quickly and distribute it across the surface of the pot or pan more evenly.

Quantaniumtm QUANTANIUM®: reinforced with titanium and capable of withstanding the toughest top-of-stove applications, it allows for the use of metal cooking utensils. The titanium used is harder than the metal used in cooking utensils. Long-term service is directly proportional to film thickness.

Quantum2 QUANTUM®2: Whitford’s internally-reinforced, multi-coat fluoropolymer finishes. The Quantum2 primer system was awarded a US Patent. Quantum2 is a breakthrough multi-coat system using technology that permits the primer coat, containing polymerically bonded metallic or ceramic filaments, to dedicate itself entirely to adhering to the substrate. The mid- and topcoats are designed to offer the best possible release properties.

Skandia SKANDIA®: an economical line of one-coats developed for the direct application methods of Coil and Roller coating, optimized for release.

Skandia2 SKANDIA2®: a line of durable two-coats developed for the direct application methods of Coil and Roller coating, optimized for release.

SkandiaXtreme SKANDIAXTREME®: an advanced line of durable reinforced coatings developed for the direct application methods of Coil and Roller coating, optimized for release.

Ultralon ULTRALON®: purchased from ICI Americas in 1990 and generally sold to the consumer market, these products complement many of Whitford’s Xylan fluoropolymer coatings.

Xylac XYLAC®: Whitford’s high-temperature decorative materials. This line of tough engineered polymer alloys is less expensive and easier to apply than porcelain enamel. Xylac is widely used on bakeware, top-of-stove cookware and many electric appliances.

Xylan XYLAN®: the Xylan brand is also used to describe a family of nonstick coatings designed to suit a wide range of consumer applications (cookware, bakeware, small electrics, etc.), offering one-, two-, and three-coat options, with a coating option for virtually every price and performance level.

 

Industrial


Dykor DYKOR®: our fluoropolymer solutions and dispersions, recently extended to cover our various powder coatings. This series of corrosion-resistant coatings provides exceptional barrier properties in a wide variety of corrosive environments.

Eternitex ETERNITEX®: a line of compounded coatings and finishes for textiles. While traditional finishes might improve a single aspect of a textile, EterniTex can often improve several properties such as water repellency, fiber-to-fiber abrasion reduction and UV resistance, to name only a few, all in a single application.

Excalibur EXCALIBUR®: a licensed, premium multicoat, nonstick cookware coating system consisting of a stainless-steel matrix applied by arc spray as a base coat. Three coats of a superior release system are applied over the matrix, creating the toughest, most durable cookware coating.  There are currently more than 50 Excalibur licensees around the world with others in negotiation. Excalibur is the premium nonstick coating for use on stainless-steel substrates.

Fusion FUSION®: is a coating system based on sol-gel technology, a hybrid of organic and inorganic chemistry common to ceramic engineering. Fusion is made without PFOA and PTFE and is able to withstand high temperatures. It is an alternative to conventional nonsticks.

Resilon RESILON®: a line of waterborne coatings for use on flexible substrates in the automotive industry. Resilon helps to reduce friction, suppress noise, avoid sticking and protect against weathering for automotive sealing systems, i.e., trunk/boot surrounds, rubber door seals, etc.

Ultralon ULTRALON®: purchased from ICI Americas in 1990 and generally sold to the consumer market, these products complement many of Whitford’s Xylan fluoropolymer coatings.

Xylac XYLAC®: Whitford’s high-temperature decorative materials. This line of tough engineered polymer alloys is less expensive and easier to apply than porcelain enamel. Xylac is widely used on bakeware, top-of-stove cookware and many electric appliances.

Xylan XYLAN® our earliest and most widely used trademark, Xylan brands our low-friction, wear-resistant composites of fluoropolymers and reinforcing binder resins. Xylan is found today on such products as saw blades, fasteners, air-conditioning pistons, carburetor parts, valve seats and stems, commercial bakeware, paper guides, bearings for jet engines, etc.

Xylar XYLAR®: Whitford’s line of inorganic coating materials capable of operating at extremely high temperatures. Stable to 1200°F (650°C), Xylar is frequently chosen for parts used in jet engines or high-temperature exhaust systems. When used as a base or primer coat, these materials increase salt-spray resistance by several orders of magnitude.

 

Other


Whitford WHITFORD®: is registered throughout the world either as the word itself, or where allowed, in our own distinctive logotype style as well.

Blister Guard BLISTERGUARD®: Whitford acquired this tradename when it purchased FFT in 2008. Used principally to describe the benefits of the use of the FFT technology in socks.

Friction Free FRICTION FREE TECHNOLOGY® (FFT): Whitford purchased this trademark in 2008 for use with low-friction apparel. The first use was in athletic socks for active sports people. Whitford developed a special product for FFT that replaced the Teflon® fiber they were using with a low-friction “saturant” with the same coefficient of friction of the original Teflon.

RainCheck RAINCHECK®: a line of textile coatings and finishes specifically formulated for longer-lasting water and stain resistance than that offered by traditional fluorochemicals. These environmentally friendly materials also improve abrasion and UV resistance, elevating an ordinary fabric to the next level.

Ravlex RAVLEX®: acquired with the purchase of Ravensworth, Ravlex is the tradename used to identify a wide variety of coatings used in the surface treatment of filtration fabrics to enhance their performance.

TETRAN®: registered by Whitford for a future product line.

TEXCEL®: the name of custom-compounded polymers for fiber spinning. Most textile manufacturers believe that a fabric must be post-treated for performance enhancements, such as low friction and abrasion resistance. Whitford’s approach is to build the enhancements into the base fiber itself, greatly extending the performance life.

 

Alpha (and LFC) — Registered Trademarks

Alpha

Alpha Coatings and LFC (Low Friction Coatings) were purchased by Whitford in 2006. LFC formulates low-friction coatings and Alpha applies those coatings to rubber surfaces as well as applying adhesives to metals for later bonding to rubber. Virtually all of Alpha’s business is related to the automotive industry. 

 


 

Polymeric Systems, Inc. — Registered Trademarks

As an innovator in the adhesive and sealant markets, PSI recognized the need for market recognition of their unique products.

 

PSI All of PSI’s Kneadatite and epoxy repair putties offer easy-to-use, no-drip, no-mess mixing and application. The putty-like consistency allows the material to be shaped and formed as needed before curing begins. Cured products are resistant to water, chemicals and temperature extremes.

 

For more information, visit polymericsystems.com. All PSI brands and trademarks are owned by Whitford Corporation.

 


 

Substantial literature is available on all of these products if additional information is desired visit our literature section or contact us.

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